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For every $100 you spend at a local indie business, $68 will stay in the community. When you spend that same $100 at a national chain, only $43 stays in your community.
Local businesses carry a wider array of unique products because they buy for their own market: the people in their community. They know you and know what you like and want.
You wouldn’t want your house to look like everyone else’s in the U.S. Why would you want your community to look that way? More diversity in your community enhances its appeal.
